What influences the positioning of the website?

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What influences the positioning of the website? In order for a website to appear on the first page in search results, you need to spend some work to position the page. Website positioning is a complex process that is influenced by up to 200 factors. However, there is no single method that ensures first place in the search engine.

Positioning the website and the Google algorithm

The google algorithm is, of course, a secret and most of the factors were discovered by trial and error. In addition, the algorithm is constantly updated, so commonly known factors may no longer affect the positioning of pages , and at the same time, new values may appear that affect seo. As examples of factors that currently do not directly affect positioning, include title, description, and meta. These values are not as important as they used to be, which does not mean that no attention should be paid to them.

Two categories of factors influencing website positioning

Activities focusing on website positioning can be divided into the seo on site category, which includes activities such as code and website structure, or keywords and seo off site, which can include social media activities. Despite the fact that the factors influencing the positioning of the website are divided, you cannot focus solely on one of the categories. We will get the desired results if we first devote time to the seo on site factors, and then focus on working on the off site seo factors.

Positioning the website – SEO on side factors

Activities that fall under the seo on site category are:

domain history

The domain history contains important information about the domain, such as the number and quality of links that lead to a given page, and the age of the domain. If any filters or penalties have been imposed on a given website, we will also find such information in the domain history.

use of headings in the hierarchy

Thanks to the hierarchy of headings, search engine robots acquire information about the most important words. The hierarchy of headings also determines the direction in which the robots scan the page. From a practical point of view, thanks to the right headers, the website analysis robots divide the page into content that is meaningful and content that is of low value. The header with the H1 tag is intended for the page title, and the first header with the most important keyword should be tagged with the H2 tag. On the other hand, keywords contained in tags and descriptions should be related to the content of the page to which they transfer the user. Maintaining such a structure prevents the entire content from being considered unimportant and redundant, and also lowers the bounce rate caused by the high frequency of quick exit.

- - keywords on the page

Thanks to appropriately placed keywords, after entering the query in the search engine, our website will appear in the page index, thanks to which the website will be visible to potential customers. Keywords should be placed in the page url, link description, page title, page description and page content. It is important that there are not too many keywords, and those that are in the text are placed naturally, creating valuable content for the customer, and are also readable for search engine robots. How many keywords should be included in the text depends on how long the text is, but the optimal amount varies between 1.5% and 5%. It is worth paying attention to the fact that the keywords placed in the text have different personal forms, you can also use synonyms.

- - the quality of the content on the website

Texts created for website positioning should be unique, of good quality, created in accordance with SEO principles, and also interesting for the reader. The important fact is that it is better to have fewer good-quality texts on your website than more texts whose quality is questionable.

- - page loading speed

The time it takes for a web browser to load a given page is important as potential customers may opt-out if the page does not load quickly enough. Pages that load in a short time are in high positions in the search engine and convert better.

- - linking and link quality,

The positioning of the website is also influenced by links posted on internet forums, as well as shared on social media. However, when placing a link to our website on forums, pay attention to the position of the forum in the search engine and whether the forum was not used to practice black hat seo.

- - responsiveness,

Currently, many users browse websites on their mobile devices, so the website should be designed in such a way that, regardless of the size of the screen, browsing it is trouble-free and intuitive.

Positioning the website – off site seo factors

The factors of the seo off site category include:

- - activities in social media,
  - link building,

These are activities that make the links leading to the website valuable and come from good sources.

- - content marketing.

Content marketing, i.e. content marketing, is a strategy according to which articles placed on the website are useful and interesting for the user, taking into account the target audience. It is worth noting that content marceting is not only content, but also graphics, videos and presentations that the user will find on the website.

It is impossible to describe in one article all the factors influencing the positioning of the website, however, it is worth paying attention to the fact that in order for the website positioning to be effective, you need to spend a lot of time and energy.